A major part of Taroob’s success story has been the use of Kalamkari & Kashmiri Embroidery Techniques . Divine Characters from Ramayana , Mahabharata & other Epic Tales of Indian History have been major inspirations behind the use of many Motifs in this Art-Form.
Kalamakari is a typical art form of storytelling where a craftsman uses kalam a “pen” and kari , his “craftsmanship” to create something magnificent . Kalamkari got major recognition under the Mughal Dynasty where this rich art form was used to create paintings and shawls depicting the Raj-Darbar Culture.
These paintings are highly detailed and takes years of excellence and brilliance for the ultimate masterpieces . The colors used are vibrant , bright yet sophisticated. Artisans later came up with new ideas & theme once Kalamkari had received world-wde recognition.
With Taroob we try to use this technique in modern silhouettes to make it ethnic yet contemporary. Our Pichwai Art Ras Leela Kalamkari Shawl depicting scenes from Lord Krishna’s Era are highly appreciated .
Kalamkari was on the verge of losing its charm in recent past due to its complexity and lack of skilled craftsman. Also one of the major reasons behind its existential crisis was the emergence of high quality weaving and printing machines and acceptance of such replica products.
However with the combination of traditional and modern trends this art-form has found a new way and is reviving quick. Kalamkari Shawls a huge running trend.